Saturday, March 13, 2010

Choose the right domain name for your blog

I was wondering on how much a domain name can influence the visibility of a blog. I crawled on the web and what i discovered was really heart braking, my domain "moneymakingcasestudy" is one of the BAD domain. It needs a change, if you don't find same assume its already changed. :)

Lets look into some issues:
The domain should be user friendly and search engine friendly, reason is simple search engine help people to reach your blog and people friendly because they are ultimate end users of the site.

Points to keep in mind are:
1. Spot the primary keywords that you blog about say for this blog we have money, making, online, case, study etc. the domain should be combination of this. Here the search engines like it very much and even user can easily connect to the domain, in a world where we have very less time to scan a website, the domain name is the first impression and only impression at times. [Don't over do it like ending up in moneymakingcasestudy domain.:) here i have to confess i was looking for free blogger domains and without much though ended in this domain following point 1 only]

2. The domain should be one that users can remember, means remember easily, though we may be able to remember the complex maths equation but for domains nobody is going to stress. Here it should also be easy to type not like my-domain-is-easy-to-remember or moneymakingcasestudy :(. Even if somebody like to revisit the site its troubling, and the result is nothing but the favour to some other site.

3. The superlative keywords like money, easy, online, make more money, get dollars easily, should be avoided if not consists the primary keywords, reason is that over the period of time these have lost credibility among users due and have came up as some fraudulent ones. Also lot of commerce, online business, advt. focused sites use these so even search engine has lot options in this range, and thus getting spotted with these keywords is difficult [but no t impossible.:) for this blog we have to be in the pool only and trying hard :)]

4. Generally our small and mid level blogs are not kind of branded and center of focus for an activity, so the CONTEXT of the blog should be reflected in the domain itself as a identity card.
This will help people and machines to connect to your blog in the context of your blog.

These points are related to but not limited to the choice of right domain name, make your perfect choice and take care of these points also, at least you should end up in domain like moneymakingcasestudy, where you have to request users to remember the domain or to add the domain to favt. list. [PS:Treat this is as official request for the same :)]

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